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4 articles
There's a particular kind of UK SME optimism that puts up a 'new website coming soon' page and quietly shuts the door on paying customers. This is the case for trading while you renovate—and for measuring whether anyone actually notices the new paintwork.
Success stories are polished. Returns are more useful. Three UK founders share the marketing ideas they bought, tried and sent back, plus the warning signs they missed and what they would do differently.
Most complaints get filed, apologised for, and never read again. Build a 45-minute weekly review instead, and your unhappiest customers start doing your product development for nothing.
Most SME owners don't need another consultant; they need a sharper question. This is a ten-minute, ten-quid routine for poking holes in a pricing change, a hire or a campaign before you sign the invoice.